Asian Journal Of Social Pharmacy

Abstract: Objective To analyze the market environment of heparin, and to provide reference for the development of the heparin industry in China. Methods The international market size and competition pattern of heparin was investigated first. Then, environmental analysis of it was made based on the PEST model. Results and Conclusion There is room for optimization of the relevant policies for the development of heparin industry in China. The use of heparin drugs and regulation should be further improved. In addition, the research and development ability of pharmaceutical enterprises should be enhanced, and the development strategy of heparin industry needs to be adjusted.

Key words: heparin, market competition, PEST analysis