Asian Journal Of Social Pharmacy

Abstract: Objective To analyze the problems of pharmaceutical e-commerce and provide strategies for its development in the future B2C mode since drug network management has great potential in China. Methods By collecting, identifying, and conducting literature research, PEST-SWOT identification and positioning of pharmaceutical e-commerce in the B2C mode were carried out. Results and Conclusion A PEST-SWOT analysis matrix was established to analyze the status of B2C pharmaceutical e-commerce, and to summarize its advantages, disadvantages, opportunities and threats from four perspectives of politics, economy, society and technology. Suggestions on cultivating compound talents proficient in medicine and e-commerce, exploring online payment methods for medical insurance, integration of upstream and downstream of the industrial chain and data sharing are put forward to promote the healthy and long-term development of pharmaceutical e-commerce under the background of big data.

Key words: pharmaceutical e-commerce, B2C, PEST-SWOT analysis matrix