Asian Journal Of Social Pharmacy

Abstract: Objective To study the key issues and links in the construction of green marketing for pharmaceutical enterprises combined with the law of scientific development, so as to make joint efforts for the construction of beautiful China. Methods The literature and interview methods were used to demonstrate that green civilization was to pursue the harmonious coexistence between environment and human beings. Besides, the responsibilities and problems that pharmaceutical enterprises faced in the context of building a beautiful China had to be solved urgently. Results and Conclusion China should summarize historical errors and face the current situation while building a beautiful country. In addition, pharmaceutical enterprises should clarify the key links of green marketing to solve the problem of “three wastes”. Meanwhile, they should bear other responsibilities to promote green civilization and social development.

Key words: beautiful China, green marketing, development strategy