Asian Journal Of Social Pharmacy

Abstract: Objective To contribute to the in vitro diagnosis (IVD) industry taking a leading position and developing sustainably in the market, and to help enterprises to adopt a variety of methods to strengthen its capacity. Methods Current status of IVD industry was analyzed and some strategies for the development of IVD industry were put forward in combination with the characteristics of the industry. Then the exterior environment of IVD industry and the development of marketing were analyzed so as to help increase the market shares of Chinese IVD industry in the global market. Results and Conclusion Chinese IVD industry was analyzed comprehensively from various perspectives on the basis of study of the history of Chinese IVD industry and foreign IVD industries. Therefore, some strategies are put forward.

Key words: IVD market, current situation analysis, development strategy