Asian Journal Of Social Pharmacy

Abstract: Objective To make innovation on the basis of inheritance of Chinese traditional culture. Methods Social network analysis model, systematic cluster analysis model and negative binomial regression model were used to study the influence of inheritance and innovation of traditional Chinese medicines on enterprise performance from the quantitative point of view with processing the data by entropy method and TOPSIS comprehensive evaluation model. Results and Conclusion This research will provide references for Chinese medicine enterprises, which will help them to understand that their own technological innovation capability and inheritance ability will influence enterprise performance. Meanwhile, it will also provide a framework for other high-tech enterprises to evaluate their own technological innovation capability.

Key words: traditional culture, inheritance, innovation, enterprise performance