Asian Journal Of Social Pharmacy

Abstract: Objective To investigate whether the social responsibility of pharmaceutical enterprises has an impact on customer responses. Methods The research model and hypothesis was examined through the structural equation model to study the effect of social responsibility of pharmaceutical enterprises on consumer responses. Results and Conclusion Charity dimension of social responsibility of pharmaceutical enterprises had a positive impact on consumer identification of enterprises; Consumer identification had a positive impact on consumer responses. To fulfill the social responsibility will help the pharmaceutical enterprises to improve the customer loyalty and purchase intention, sharpen enterprises competitive edge.

Key words: pharmaceutical enterprise, corporate social responsibility, corporate identification, consumer response