亚洲社会药学 ›› 2025, Vol. 20 ›› Issue (1): 88-93.

• • 上一篇    

Research on the Development Status, Problems and Countermeasures of Sports and Fitness APPs

  

  • 出版日期:2025-03-20 发布日期:2025-02-20

Research on the Development Status, Problems and Countermeasures of Sports and Fitness APPs

  • Online:2025-03-20 Published:2025-02-20

摘要: Objective To study the increasing use of sports and fitness APPs against the background of national fitness and post-epidemic era, and to provide some suggestions for the development of sports and fitness APPs. Methods Literature survey and mathematical statistics were used to define the concept of sports and fitness APPs, and their characteristics and advantages were investigated. Then, their problems were pointed out. Results and Conclusion The existing problems include some APPs favoring female users, single function, and slightly backward profit model. Some countermeasures such as enriching course types, taking into account all categories of users, expanding more functions, improving service quality, broadening profit channels, and improving marketing level are put forward. This can provide theoretical basis for the operation of sports and fitness APPs and better popularize the culture of national fitness.

关键词: sports and fitness, APP, fitness

Abstract: Objective To study the increasing use of sports and fitness APPs against the background of national fitness and post-epidemic era, and to provide some suggestions for the development of sports and fitness APPs. Methods Literature survey and mathematical statistics were used to define the concept of sports and fitness APPs, and their characteristics and advantages were investigated. Then, their problems were pointed out. Results and Conclusion The existing problems include some APPs favoring female users, single function, and slightly backward profit model. Some countermeasures such as enriching course types, taking into account all categories of users, expanding more functions, improving service quality, broadening profit channels, and improving marketing level are put forward. This can provide theoretical basis for the operation of sports and fitness APPs and better popularize the culture of national fitness.

Key words: sports and fitness, APP, fitness