亚洲社会药学
亚洲社会药学

快速检索 年期检索

亚洲社会药学 ›› 2021, Vol. 16 ›› Issue (1): 41-47.

• • 上一篇    下一篇

SWOT Analysis and Countermeasures Study on TCM Industry in Hainan Free Trade Port

Liu Tianchi 1, Zeng Yu 2*   

  1. 1. Institute of Chinese Medical Sciences, University of Macao, Macao 999078, China; 2. Hainan South China Sea Health Industry Research Institute, Hainan 570145, China
  • 出版日期:2021-03-20 发布日期:2021-03-19

SWOT Analysis and Countermeasures Study on TCM Industry in Hainan Free Trade Port

Liu Tianchi 1, Zeng Yu 2*   

  1. 1. Institute of Chinese Medical Sciences, University of Macao, Macao 999078, China; 2. Hainan South China Sea Health Industry Research Institute, Hainan 570145, China
  • Online:2021-03-20 Published:2021-03-19
  • Contact: Zeng Yu, professor. Major research area: pharmaceutical administration and regulation, clinical pharmacy etc. Tel: 13707582644, E-mail: nhjkyjy@163.com. E-mail:nhjkyjy@163.com

PDF

551

摘要： Objective To study the status of the Hainan’s traditional Chinese medicine (TCM) industry and propose countermeasures to promote the construction of Hainan’s modern TCM industry against the background of Hainan Free Trade Port construction, thus transforming the TCM industry into a modern TCM industry. Methods Sociology method and SWOT model in strategic management were used to analyze the current situation of the Hainan TCM industry. Results and Conclusion By using sociological methods (field investigation, policy research, and exchange interviews) and adopting the SWOT model in strategic management, and the current situation of the Hainan TCM industry was clarified, such as strength and weakness, opportunities and threat, thus nine suggestions were put forward for the construction of Hainan modern TCM industry.

关键词: SWOT analysis, countermeasures study, TCM industry, Hainan free trade port, sociological method

Abstract: Objective To study the status of the Hainan’s traditional Chinese medicine (TCM) industry and propose countermeasures to promote the construction of Hainan’s modern TCM industry against the background of Hainan Free Trade Port construction, thus transforming the TCM industry into a modern TCM industry. Methods Sociology method and SWOT model in strategic management were used to analyze the current situation of the Hainan TCM industry. Results and Conclusion By using sociological methods (field investigation, policy research, and exchange interviews) and adopting the SWOT model in strategic management, and the current situation of the Hainan TCM industry was clarified, such as strength and weakness, opportunities and threat, thus nine suggestions were put forward for the construction of Hainan modern TCM industry.

Key words: SWOT analysis, countermeasures study, TCM industry, Hainan free trade port, sociological method

版权所有 © 2019 《亚洲社会药学》

本系统由北京玛格泰克科技发展有限公司设计开发